Workshops and Services

We provide hands-on, instructor-led training and focused clinics that help Irish teams build better email marketing programs. Each service is designed for practical application and compliance.

Email automation flow chart on a screen showing trigger points and branching logic, with a team discussing steps around a table.

Our Core Services

We offer a focused set of services to keep delivery clear and actionable. These services are based in Dublin and can be tailored for private teams or open cohorts.

Masterclass: Lifecycle Foundations

An instructor-led masterclass that walks teams through lifecycle mapping, onboarding sequences, and reactivation flows. Participants leave with a draft lifecycle map and a clear automation roadmap.

Automation Build Clinic

A practical session for teams ready to build. We guide the implementation of welcome, nurture, and post-purchase flows in the platform of your choice, with deliverability checks.

Segmentation & Data Audit

We review data quality, list health, and tagging practices. The outcome is a segmentation framework that improves relevance without overcomplicating your data model.

GDPR-Ready Email Review

A compliance-focused review of consent collection, preference management, and suppression handling. We provide guidance to align with Irish regulatory expectations.

Retention Strategy Workshop

A half-day workshop where we plan retention campaigns and testing plans tailored to your business objectives, with clear KPIs and communication pacing.

Who These Services Fit

We typically work with Irish marketing teams from small to mid-sized companies, including early-stage technology firms and eCommerce businesses that want to professionalise their email programs.

Our sessions are well-suited to teams who need clarity on automation, segmentation, or compliance, and want to leave with an executable plan.

Team members reviewing segmentation filters on a laptop with printed notes and a checklist for targeting and message relevance.
Close-up of a laptop showing email performance dashboards and automation panels, with a notebook listing action items for campaign improvement.

Platform Support

We can work within your existing email service provider, whether that is Mailchimp, Klaviyo, HubSpot, or another platform. Our focus is on transferable skills and strategic clarity.

We also highlight platform-specific limitations so your team can plan realistically and avoid over-engineering.

Delivery Format

Workshops are delivered in person in Dublin. Each session includes short lectures, live demonstrations, and structured build time.

Private sessions can be configured to align with your team size and availability, with preparation steps sent in advance.

Worktables with laptops and printed email flow diagrams, showing a collaborative training environment during a masterclass.

Ready to Discuss Your Needs?

Contact us to describe your goals, current tools, and timeline. We will suggest the most appropriate service and next steps.

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